Podcast & Blog
Side Hustle Teachers is dedicated to bringing you content you can use to start and grow your side hustle, make your life easier, and help you grow into your role as an entrepreneur!
Podcast & Blog
Blogging Isn’t Dead… It’s Just Evolving!
Every so often some new internet guru proclaims to the world that blogs are dead. (Spoiler alert: they’re not.) They (you know… “they”) have also tried to declare email, Facebook groups, and static images dead, so they don’t have a great track record here. The fact is...
Reality Check: How Much Content Do You Really Need to Create?
I recently had a conversation with a student I wanted to share. She had just finished the 5 Day Content Challenge and had a long list of blog post topics she wanted to write about. She was so excited about this list and was just about to enroll in Content Made Simple,...
2 Sure-Fire Strategies to Make Time to Create Your Content
When you make the decision to start a blog, podcast, or video show, you do so with the understanding that you’re committing to regularly create new content to share with your readers, listeners, or viewers. But sometimes the best laid plans… you know. We all have busy...
3 Reasons You Should Start Publishing Content Before You Feel Ready
Let’s start this blogcast with an important statement: You are enough. Right now. Today. You are enough. I say this because there are a large number of side hustlin’ teachers who want to start a blog, podcast, or video show, but don’t because they feel they’re...
8 Tools I Use to Make Content Creation Easier
One question that comes up all the time with my clients and members of the Side Hustle Teachers community is how I manage to consistently put out my blogcast week after week. There are 2 things I rely on; systems and tools. I’ll address my systems in a future...
8 Types of Holiday Content to Share with Your Audience
Last week I suggested that you start creating and sharing your holiday content well before the holiday season actually begins, but what kind of content should you share? Oftentimes, the types of content you create at this time of year is going to mirror what you...
When to Create and Release Your Holiday Content
It’s Labor Day weekend, and that means, if you haven’t started thinking about your holiday content, you should! While it seems a bit early, this is the time you need to be preparing for the upcoming holiday season. So if you’re one who gets upset when Target sets up...
3 Content Purposes: Making Your Content Work for You
When you’re a side hustler, creating content to grow your business is essential, but there may be a piece you’re missing to really get the biggest return on your investment. What is that missing piece? Purpose. Creating content purposefully means that not only does it...
How to Create and Share Content if You Don’t Have a Website
There are many people who want to start using content to grow a business. It is the most efficient, cost effective way to build authority, strengthen relationships, and increase revenue… so it’s no wonder. And while I strongly suggest that everyone own and maintain...
8 Ways to Use a Call to Action to Grow Your Side Hustle
In the world of online marketing, a call to action is a common term that gets used in many different ways. But what is a call to action, and how can you use one (or more) to grow your side hustle? Let’s dig in! What is a Call to Action A call to action, often called a...
Your Content Niche: What Is It and Why Is It Essential for Your Business?
What is a niche? My favorite definition: A niche market is a subset of a larger market defined by its unique needs, preferences, and identity. - Kitty Shark Creative It’s the thing you do, in the way you do it, and for whom. There’s also some confusion about how to...
Does Size Matter: What’s the Right Length for Your Content?
Some people will say that asking how long your content should be is like asking, “How long is a piece of string?” And while they’re not entirely wrong, they’re not entirely right either. So let’s start with the obvious question; Does size matter when it comes to...
5 Ways to Increase Engagement on Your Blog, Podcast, or Video Show
Creating content for your blog, podcast, or video show takes time, energy, and mental bandwidth, but it’s totally worth it, right? Yes! As long as your content is getting found and people are engaging with it. Oh. Yeah. About that. Getting discovered online is not as...
No More ICA: How to Define Your Ideal Customer Group
Ideal Customer Avatar (ICA) is a phrase that’s been used in marketing seemingly forever. Sometimes it’s replaced with buyer persona, marketing persona, or customer profile, but it all comes down to one essential idea; Who is your perfect customer? There are a number...
Content Pillars: What Are They and How Do You Identify Them?
When content marketing is part of your business strategy, it’s important that you stay focused on the ideas, resources, and processes that are going to be most relevant (and helpful) to your audience. That’s also what will be most helpful in growing your influence and...