Podcast & Blog
Side Hustle Teachers is dedicated to bringing you content you can use to start and grow your side hustle, make your life easier, and help you grow into your role as an entrepreneur!
Podcast & Blog
8 Tools I Use to Make Content Creation Easier
One question that comes up all the time with my clients and members of the Side Hustle Teachers community is how I manage to consistently put out my blogcast week after week. There are 2 things I rely on; systems and tools. I’ll address my systems in a future...
8 Types of Holiday Content to Share with Your Audience
Last week I suggested that you start creating and sharing your holiday content well before the holiday season actually begins, but what kind of content should you share? Oftentimes, the types of content you create at this time of year is going to mirror what you...
When to Create and Release Your Holiday Content
It’s Labor Day weekend, and that means, if you haven’t started thinking about your holiday content, you should! While it seems a bit early, this is the time you need to be preparing for the upcoming holiday season. So if you’re one who gets upset when Target sets up...
3 Content Purposes: Making Your Content Work for You
When you’re a side hustler, creating content to grow your business is essential, but there may be a piece you’re missing to really get the biggest return on your investment. What is that missing piece? Purpose. Creating content purposefully means that not only does it...
How to Create and Share Content if You Don’t Have a Website
There are many people who want to start using content to grow a business. It is the most efficient, cost effective way to build authority, strengthen relationships, and increase revenue… so it’s no wonder. And while I strongly suggest that everyone own and maintain...
8 Ways to Use a Call to Action to Grow Your Side Hustle
In the world of online marketing, a call to action is a common term that gets used in many different ways. But what is a call to action, and how can you use one (or more) to grow your side hustle? Let’s dig in! What is a Call to Action A call to action, often called a...
Your Content Niche: What Is It and Why Is It Essential for Your Business?
What is a niche? My favorite definition: A niche market is a subset of a larger market defined by its unique needs, preferences, and identity. - Kitty Shark Creative It’s the thing you do, in the way you do it, and for whom. There’s also some confusion about how to...
Does Size Matter: What’s the Right Length for Your Content?
Some people will say that asking how long your content should be is like asking, “How long is a piece of string?” And while they’re not entirely wrong, they’re not entirely right either. So let’s start with the obvious question; Does size matter when it comes to...
5 Ways to Increase Engagement on Your Blog, Podcast, or Video Show
Creating content for your blog, podcast, or video show takes time, energy, and mental bandwidth, but it’s totally worth it, right? Yes! As long as your content is getting found and people are engaging with it. Oh. Yeah. About that. Getting discovered online is not as...
No More ICA: How to Define Your Ideal Customer Group
Ideal Customer Avatar (ICA) is a phrase that’s been used in marketing seemingly forever. Sometimes it’s replaced with buyer persona, marketing persona, or customer profile, but it all comes down to one essential idea; Who is your perfect customer? There are a number...
Content Pillars: What Are They and How Do You Identify Them?
When content marketing is part of your business strategy, it’s important that you stay focused on the ideas, resources, and processes that are going to be most relevant (and helpful) to your audience. That’s also what will be most helpful in growing your influence and...
Evergreen vs Seasonal Content: What’s the Difference?
Buzzwords abound in every profession - “rigor,” “differentiation,” or “backward design.” anyone? - and content creation is no different. You may have heard people say you need to have both “evergreen” and “seasonal” content on your blog, podcast, or video channel, but...
17 Types of Content You Can Share on Your Blog, Podcast, or Video Show
Sometimes even when you have great ideas for your content, it can be tough to come up with fresh ways to present it to your audience. You know you’ve got great ideas to share, but your format is getting a little… stale. Give your audience something new, or pick a few...
How to Realistically Batch Content Creation as a Teacher Business Owner
Batching is a hot buzzword right now, and for good reason. It works! But it’s not very realistic for teachers - or anyone else with a full-time job - to manage. Batching is the practice of focusing on a single task for a designated block of time in order to be more...
5 Myths About Content Marketing That are Keeping You Stuck
There are people who will tell you that blogs are dead. There are others who will say podcasts are just for nerds and YouTube is just for Justin Bieber wannabes and kids who play Minecraft while people watch. And those people would be wrong. Content marketing -...