When you’re a teacher, you tend to identify as a teacher.  It’s not just a job. It’s who you are. So how do you start thinking of yourself as an entrepreneur?  

Talk about your business.  Tell people what you’re doing, who you’re helping, and why you’re doing it.  The more you talk about your business, the more comfortable you’ll feel talking about your business

Get used to saying, “I’m a teacher and a business owner.”  Feel free to switch business owner with your own title. This lets you still keep your teacher title, but stretch your horizons a bit.

Go to networking events and only talk about your business.  As soon as you say you’re a teacher, people want to know what you teach, what grades, etc.  So, leave off the teaching part and think of networking events as places to focus on your business.

Perfect your elevator pitch.  This is a sentence or 2 about what you do and who you help and contains just enough information to intrigue the listener, especially if they’re your ideal client.  As a huge fan of the Storybrand method, I include a question at the beginning that gets people agreeing with me right away.

Here’s mine: “You know how teachers are overworked and underpaid?”  Everyone agrees with this. “Well, I help them start side business so they can make more money, follow their passions, and explore their career options.”

Have you joined the Side Hustle Teachers FB group?  At the time of this recording we have over 650 educators at all different stage of business – from those who are just thinking about it to those who are running stable, growing companies.  Come join us!

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