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So you’ve got people signing up for your email list. Congratulations! Now you need to keep them engaged by sending them regular messages. If that idea sends a shiver down your spine, stay tuned. Check out these 10 different types of emails you can send your list to keep in touch, stay top of mind, and get them excited to snap up your next offer.

The other day a member of the Side Hustle Teachers Facebook group sent me a message. She said she knew she needed to build an email list, but she had no idea what she’d send to people once she had their email address.

This is a very common worry about starting an email list. And I totally understand. After all, why bother collecting email addresses if you’re not going to send anything out?

Finding out what your subscribers really want to hear from you can take trial and error, but there’s certainly no shortage of topics you can write about.

Here are 10 emails you can sign your list!


Stories help people connect with you and your brand in a way that other forms of communication just can’t. They help your audience see themselves and the outcomes they want (or don’t want) in someone else’s life experience.

Your Story. Tap into your audience’s emotions and dreams by sharing your own story or journey. This helps them see that where you are now is not where you started, and envision themselves having the same success as you have had.

Overcoming Obstacle Stories. Everyone has things in their lives that could get in the way of them reaching their goals. Hearing how others have overcome these obstacles can help your audience move past their own hesitation and get started.

Cautionary Tales. We all make mistakes. And we all feel better knowing we’re not the only one who’s made mistakes. Even better, telling your audience about mistakes you’ve made (or common mistakes others like them make) can help them sidestep those errors!

Case Studies. If you have a customer who’s had great success while working with you, using your product, or going through your program, share it with your subscribers. Do a deep dive into their before and after, and how the transformation happened.

Content Teaser

When you write a new blog post or publish a new podcast episode or video show your audience wants to know about it! An email letting your subscribers know what the post is about and where they can find it keeps you top of mind and increases your content’s reach. 

Behind the Scenes

Give your subscribers a peek behind the curtain and let them know how you run your business. Share pictures, stories, or anecdotes from the day-to-day. Remember, these are people who have chosen to hear from you. They want to get to know you!


Chances are, people on your list are struggling with something that’s hindering their progress. You can let them know that it’s okay to struggle, that it’s just fine that they aren’t perfect, and that they are totally normal for both. These types of emails are a counter to our culture of toxic positivity and let your audience breathe a sigh of relief.

Special Sales & Deals

If you’re having a special sale or event, those on your email list want to know (usually before the general public knows). Share the details of your deal, coupon code, or special link so they can snap up your offer.

Curated Content

Sometimes called a roundup or list. 

Pick a topic that would be relevant to your subscribers and collect resources related to that topic. It could be chosen from your own content or tools, or from trusted sources on other sites. 

Tools and Resources

No matter what your business, there are tools and resources your audience can use to make their lives easier. Let your list know what you use (or would use) so they can start seeing success. 

Bonus: Become an affiliate for the tools and resources you recommend and earn a commission when someone purchases!

How To

Give your audience a guide on how to do something that will help them move forward or accomplish a goal. Provide step-by-step instructions, perhaps even images or a video!


When you’ve got something for sale, you have to ask your audience to buy it from you. (No, just putting a link on your website isn’t enough.) Let them know when you put something new on the market and remind them of older programs or products they could buy.


Not the most popular form of communication these days, the newsletter is a weekly (typically) email with a collection of information about your business. It could be a collection of some or all of the previously mentioned types of emails.

Personal note: Many people say the newsletter is outdated, but it truly depends on what your subscribers want. Once I began sending out the Side Hustle Headlines newsletter my email open rates doubled!

No matter what type of email you send, consistency is key. You don’t want people who opted in to your list to forget who you are, what you do, and why they opted in. Keep reaching out and watch your business grow!

Join me on Tuesday at 7:30 pm (EDT) in the Side Hustle Teachers Facebook Group for a LIVE recap, answers to your questions, and give you 5 extra types of emails you can send your list! A replay of the video will be posted below the Friday after the live. ↓↓↓

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10 Types of Emails You Can Send Your List10 Types of Emails You Can Send Your List10 Types of Emails You Can Send Your List