Do any research on how to grow a business – in any industry – and you’ll find lots of people telling you that you need to create content in some form.
But creating content takes time, and you’re a busy teacher, so is it reeeeeeeally that important?
In a word, yes.
Producing consistent quality content, like blog posts, podcast episodes, or video shows, is an essential part of growing a business that isn’t reliant on harassing your friends, family, and former high school classmates to buy from you.
There are a myriad of ways that content can support your business.
Content Builds Your Authority
What’s the first thing you do when you’re looking to hire someone?
You Google them, of course!
You want to make sure that the person who runs that program, or designed that product, or created that course actually knows what they’re talking about. So when people Google you, you want them to find a library of consistently produced, high quality content that shows that you are an expert.
Content Grows Your Audience
Even if you’ve got a large circle of friends and family, finding an audience outside of those you already know is crucial to building a sustainable business. No matter what you sell, your loved ones can only buy so much.
In order to build a customer base that will continue to grow you must create high-quality content that people will consume and share. That content will bring new people into your world and then, as they become engaged in more of your content, they become customers and raving fans.
Content Allows People to Know, Like, and Trust You
People buy from people. When you share content, on whatever platform you choose, your audience gets to know you as a real person. They get to like your quirks, way of teaching, and style. And as they follow you and engage with more of your content, you become like a trusted friend.
Content Allows You to Know Your Audience Better
You can learn a lot about your audience by producing content. Using Google Analytics and measuring engagement on your content itself and on social media you can see what is resonating and falling flat. When people accuse you of witchcraft because your latest post was exactly what they needed, you know you’re on the right track.
And if you’re pre-revenue (as they say on Shark Tank), or don’t currently have a product or service to sell, audience behavior and engagement can help you better understand what your audience wants. So when you do release something, it’s a bullseye.
Content Continues to Work for You Long After You Publish
Because nothing on the internet ever disappears, the blog post you write or podcast you publish will continue to be found months, even years after you hit post. You never know when someone will find you, binge your content, and become a loyal customer.
Content Sets You Apart from Your Competitors
It’s highly unlikely that you are the only person who does what you do… In fact, it’s basically impossible. But one way you can set yourself apart from others in your field is through your content. This is where you can share your unique experiences, points of view, and opinions.
Content Lets You Sell Without Selling
Through your content you can express your teaching style and methods, letting your audience know what working with you might be like. You can also sprinkle in references to your programs and affiliate products where they fit (without being spammy). Even if your programs aren’t available at the time, you can build excitement and anticipation.
Content is Cheap!
Dollar for dollar, there is no form of marketing that is as cost effective as content creation. While it takes time to build a library of content, and for people to start finding you, but when they do… there’s no stopping you!
Bottom line? Content is the best way to grow your business long-term. It takes discipline and dedication, but it’s all worth it.
Join me on Tuesday at 7:30 pm (EDT) in the Side Hustle Teachers Facebook Group for a LIVE recap, answers to your questions, and examples of great content in action! A replay of the video will be posted below the Friday after the live. ↓↓↓