Business Growth, Content, Mindset, Planning, Side Hustles, Starting Out, Uncategorized
What is a niche? My favorite definition: A niche market is a subset of a larger market defined by its unique needs, preferences, and identity. – Kitty Shark Creative It’s the thing you do, in the way you do it, and for whom. There’s also some confusion about how...
Content, Mindset, Planning, Starting Out
Some people will say that asking how long your content should be is like asking, “How long is a piece of string?” And while they’re not entirely wrong, they’re not entirely right either. So let’s start with the obvious question; Does size matter when it comes to...
Content, Crafting, Planning, Starting Out
Creating content for your blog, podcast, or video show takes time, energy, and mental bandwidth, but it’s totally worth it, right? Yes! As long as your content is getting found and people are engaging with it. Oh. Yeah. About that. Getting discovered online is not as...
Content, Planning, Side Hustles, Starting Out
Ideal Customer Avatar (ICA) is a phrase that’s been used in marketing seemingly forever. Sometimes it’s replaced with buyer persona, marketing persona, or customer profile, but it all comes down to one essential idea; Who is your perfect customer? There are a number...
Business Growth, Content, Side Hustles
When content marketing is part of your business strategy, it’s important that you stay focused on the ideas, resources, and processes that are going to be most relevant (and helpful) to your audience. That’s also what will be most helpful in growing your influence and...
Content, Making Money, Productivity
Buzzwords abound in every profession – “rigor,” “differentiation,” or “backward design.” anyone? – and content creation is no different. You may have heard people say you need to have both “evergreen” and “seasonal” content on your blog, podcast, or video...
Content, Side Hustles, Starting Out
Sometimes even when you have great ideas for your content, it can be tough to come up with fresh ways to present it to your audience. You know you’ve got great ideas to share, but your format is getting a little… stale. Give your audience something new, or pick a few...
Content, Mindset, Productivity, Side Hustles, Teacher Life
Batching is a hot buzzword right now, and for good reason. It works! But it’s not very realistic for teachers – or anyone else with a full-time job – to manage. Batching is the practice of focusing on a single task for a designated block of time in order...
Content, Side Hustles, Starting Out
There are people who will tell you that blogs are dead. There are others who will say podcasts are just for nerds and YouTube is just for Justin Bieber wannabes and kids who play Minecraft while people watch. And those people would be wrong. Content marketing –...
Content, Side Hustles, Starting Out
It’s all well and good to know that you’ve got to produce quality content for your blog, podcast, or video show, but what should you create? Whether you’re just getting started or you’ve been creating content for years, coming up with ideas can be a feast or famine....
