Sometimes even when you have great ideas for your content, it can be tough to come up with fresh ways to present it to your audience. You know you’ve got great ideas to share, but your format is getting a little… stale.
Give your audience something new, or pick a few formats that work for you and rotate between them as you create.
The classic “How-to” post is a classic for a reason. Walk your audience through how to do something from beginning to end with a step-by-step guide.
Myths vs Facts
Contrary to what some of my students think, not everything on the internet is true. There’s lots of misinformation out there on just about every topic and you can use your platform to separate fact from fiction.
Mistakes and Lessons Learned
Part of becoming an expert is making mistakes. Share some of your oopsie moments with your audience, talk about what you learned, and give them tips to avoid the same pitfalls.
One of the ways your audience gets to know, like, and trust you is to tell your stories. They can be directly related to your business or not, as long as your audience can learn something from it that can help them grow.
Holiday Themed Content
Whether it’s major holidays like Thanksgiving or Christmas, or a lesser-known holiday like National Margarita Day (February 22, in case you want to celebrate), you can create content related to your niche that’s themed for the day or season.
You don’t have to be the expert on everything. If there are some topics that would benefit your audience that you feel that someone else knows better, bring them in to help!
Rant on Something Topical
Ahhhh, the rant. A staple of modern life. Rants can also give your audience a glimpse into your real personality and something you feel passionate about. I wouldn’t recommend a rant as a common format, unless you’re going for a Louis Black vibe, but every once in a while it’s okay to let loose.
Frequently Asked Questions
If you’re noticing your audience asking the same questions over and over, create some content that addresses them. You can do a longer piece that answers a bunch of questions, or take each question on its own.
Once again, you don’t have to be the expert on everything and you don’t have to reinvent the wheel. If great content already exists you can curate it into a single post with links to other people’s work.
Behind the Scenes
Take your audience into your world and show them what it looks like as you do what you do. Give them a preview of what you’re working on, take a tour of your workspace, or just give a glimpse behind the curtain.
Review Products or Tools
If there are products, tools, or services you use to help make your life or business run smoother, show people how you use them and what they do. You can also be an affiliate for those products so when someone takes your recommendation to try it, you get a commission.
If you’ve got an opinion on something that isn’t in line with common ideas, share it with your audience. Instead of shying away from contrary opinions for fear of alienation people, put yourself out there and let people who are of a similar mind feel even more connected to you.
Give your audience a list of reasons to try something, ways to do something, tools to use, places to go, people to follow… you get the idea. You know, like 11 Ways to Find Inspiration for You Blog, Podcast, or Video Show, or 7 Ways to Monetize Your Blog, Podcast, or Video Show.
When your clients or customers start sharing their success stories you can interview them to tell their stories with your wider audience. People can learn from their journey and it’s a great promo for your business. Win-win!
Sometimes you’ve got something to share that’s too big to fit in a single post or episode. Rather than trying to pare it down or creating a single piece of content that’s too long for anyone to get through, break it into a series to be shared over a number of weeks.
Monthly Updates and Stats
If your business is to help other people do what you do, it can be helpful for you to share stats and numbers from your own business. You can share the ups and downs and lessons learned to provide your audience with a preview into their own future.
Upcycle Old Content
After you’ve been creating content for a while, you might find yourself circling back to the same topics again. If you’re at that point, you can actually take an older piece of content and update it with more current information, additional stories, or just a fresh take.
Join me on Tuesday at 7:30 pm (EDT) in the Side Hustle Teachers Facebook Group for a LIVE recap, answers to your questions, and examples of how these content ideas are used in real life! A replay of the video will be posted below the Friday after the live. ↓↓↓