No More ICA: How to Define Your Ideal Customer Group
Ideal Customer Avatar (ICA) is a phrase that’s been used in marketing seemingly forever. Sometimes it’s replaced with buyer persona, marketing persona, or customer profile, but it all comes down to one essential idea; Who is your perfect...
Content Pillars: What Are They and How Do You Identify Them?
When content marketing is part of your business strategy, it’s important that you stay focused on the ideas, resources, and processes that are going to be most relevant (and helpful) to your audience. That’s also what will be most helpful...
Evergreen vs Seasonal Content: What’s the Difference?
Buzzwords abound in every profession - “rigor,” “differentiation,” or “backward design.” anyone? - and content creation is no different. You may have heard people say you need to have both “evergreen” and “seasonal” content on your blog,...
17 Types of Content You Can Share on Your Blog, Podcast, or Video Show
As a content creator, it’s important to give your audience some variety. While you want to stay in your niche, you don’t want every post or episode to follow the exact same format. Here are 17 types of content you can present your ideas to keep your audience engaged.
How to Realistically Batch Content Creation as a Teacher Business Owner
Batching is a hot buzzword right now, and for good reason. It works! But it’s not very realistic for teachers - or anyone else with a full-time job - to manage. Batching is the practice of focusing on a single task for a designated block...
5 Myths About Content Marketing That are Keeping You Stuck
There are people who will tell you that blogs are dead. There are others who will say podcasts are just for nerds and YouTube is just for Justin Bieber wannabes and kids who play Minecraft while people watch. And those people would be...
11 Ways to Find Inspiration for Your Blog, Podcast, or Video Show
It’s all well and good to know that you’ve got to produce quality content for your blog, podcast, or video show, but what should you create? Whether you’re just getting started or you’ve been creating content for years, coming up with...
How to Decide if You Want to Create a Blog, Podcast, or Video Channel
There are many things to consider when choosing an outlet for your content. And, as much as I wish there was, there’s no easy checklist or quiz you can take to find out which is right for you. There are simply too many things to consider,...
7 Ways to Monetize a Blog, Podcast, or Video Show
There are a number of ways that content creators can monetize the content you create for your blog, podcast, or video show. Which ones you use will depend upon your business model and goals, so don’t feel like you need to do everything....